| 000 | 01617cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | 101004s2012 nyuab b 001 0 eng | ||
| 010 | _a 2010042318 | ||
| 035 | _a(OCoLC)ocn668404407 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.G675 2012 |
| 082 | 0 | 0 |
_a658 _222 |
| 100 | 1 | _aGrewal, Dhruv. | |
| 245 | 1 | 0 |
_aMarketing / _cDhruv Grewal, Michael Levy. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2012. |
||
| 300 |
_axliii, 673 p. : _bcol. ill., maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLevy, Michael, _d1950- |
|
| 035 | _a(IMchF)fol13404559 | ||
| 520 | _aGrewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts. | ||
| 020 | _a9780078028830 | ||
| 005 | 20170126095622.0 | ||
| 001 | 36303 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17887 _d17887 |
||