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| 008 | 101202s2011 enka b 001 0 eng | ||
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_a015638937 _2Uk |
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| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald, Hugh Wilson. |
| 250 | _a7th ed. | ||
| 260 |
_aChichester, West Sussex, U.K. : _bWiley, _c2011. |
||
| 300 |
_axvi, 573 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 700 | 1 |
_aWilson, Hugh, _d1962- |
|
| 035 | _a(IMchF)fol13488998 | ||
| 005 | 20170126095628.0 | ||
| 001 | 36381 | ||
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