| 000 | 01079cam a22003138a 4500 | ||
|---|---|---|---|
| 008 | 100624s2011 cau b 001 0 eng | ||
| 010 | _a 2010026666 | ||
| 020 | _a9781412980180 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.B323 2011 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 245 | 0 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _ceditors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 250 | _a3rd ed. | ||
| 260 |
_aThousand Oaks : _bSAGE, _cc2011. |
||
| 263 | _a1012 | ||
| 300 |
_axiv, 603 p. : _bill. ; _c30 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. |
|
| 700 | 1 |
_aBearden, William O., _d1945- _eEditor. |
|
| 700 | 1 |
_aNetemeyer, Richard G., _d1956- |
|
| 700 | 1 | _aHaws, Kelly L. | |
| 035 | _a(IMchF)fol13241675 | ||
| 246 | 3 | _aMarketing scales : multi-item measures for marketing and consumer behavior research | |
| 005 | 20170126095628.0 | ||
| 001 | 36382 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c17962 _d17962 |
||