000 | 01410cam a22002894a 4500 | ||
---|---|---|---|
008 | 000612s2000 nyua b 001 0 eng | ||
010 | _a 00043398 | ||
020 | _a0471380652 (cloth : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5548.32 _b.T39 2001 |
082 | 0 | 0 |
_a658.8/4 _221 |
100 | 1 | _aTaylor, David. | |
245 | 1 | 0 |
_aDoing e-business : _bstrategies for thriving in an electronic marketplace / _cDavid Taylor, Alyse D. Terhune. |
260 |
_aNew York : _bJohn Wiley, _cc2000. |
||
300 |
_axii, 292 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 278-286) and index. | ||
650 | 0 | _aElectronic commerce. | |
700 | 1 | _aTerhune, Alyse D. | |
830 | 0 | _aUpside books. | |
035 | _a(IMchF)fol05865414 | ||
520 | _aPrivate consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended. | ||
005 | 20170126095637.0 | ||
001 | 50050 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c18094 _d18094 |