000 01410cam a22002894a 4500
008 000612s2000 nyua b 001 0 eng
010 _a 00043398
020 _a0471380652 (cloth : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5548.32
_b.T39 2001
082 0 0 _a658.8/4
_221
100 1 _aTaylor, David.
245 1 0 _aDoing e-business :
_bstrategies for thriving in an electronic marketplace /
_cDavid Taylor, Alyse D. Terhune.
260 _aNew York :
_bJohn Wiley,
_cc2000.
300 _axii, 292 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 278-286) and index.
650 0 _aElectronic commerce.
700 1 _aTerhune, Alyse D.
830 0 _aUpside books.
035 _a(IMchF)fol05865414
520 _aPrivate consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.
005 20170126095637.0
001 50050
003 UOWD
942 _cREGULAR
999 _c18094
_d18094