000			01442nam a22003378a 4500
008			110701s2012 nyu b 001 0 eng
010			_a 2011026372
020			_a9780071775267
020			_a0071775269 (alk. paper)
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415 _b.I398 2012
082	0	0	_a658.8/02 _223
100	1		_aImbriano, Lou.
245	1	0	_aWinning the customer : _bturn costumers into fans and get them more to spend more / _cLou Imbriano, Elizabeth King.
260			_aNew York : _bMcGraw-Hill, _cc2012.
263			_a1109
300			_axxi, 214 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.
650		0	_aMarketing.
650		0	_aCreative ability in business.
650		0	_aConsumer satisfaction.
650		0	_aCustomer services.
035			_a(IMchF)fol13793370
700			_aKing, Elizabeth.
005			20170126095639.0
001			50070
003			UOWD
942			_cREGULAR
999			_c18114 _d18114