000			01979cam a2200349 a 4500
999			_c18127 _d18127
001			50084
010			_a 2010022448
020			_a9780415586443
020			_a0415586437 (hbk.)
020			_a9780415586443 (soft cover)
020			_a0415586445 (soft cover)
020			_a9780203836903 (ebook)
020			_a0203836901 (ebook)
040			_aDLC
082	0	0	_a658.1/1
100			_aRead, Stuart. _963382
245	0	0	_aEffectual entrepreneurship / _cStuart Read ... [et al.].
260			_aLondon ; _aNew York : _bRoutledge, _c2011.
300			_axii, 228 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMyth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change.
650		0	_aEntrepreneurship. _911
650		0	_aNew business enterprises. _91079
650		0	_aSuccess in business. _91849
700	1		_aRead, Stuart. _963382
700			_aSarasvathy, Saras. _963383
700			_aDew, Nick. _963384
700			_aWiltbank, Robert. _963385
700			_aOhlsson, Anne-Valerie. _963386
856			_uhttps://uowd.box.com/s/35c0npuccirb3kvsixdwnndmhohvc7wp _zLocation Map
942			_cREGULAR _2ddc