000 | 01048aam a2200301 a 4500 | ||
---|---|---|---|
008 | 110228s2011 nyu 001 0 eng | ||
010 | _a2011007574 | ||
015 |
_aGBB127309 _2bnb |
||
020 |
_a9780273746584 (pbk.) _c£10.99 |
||
020 |
_a0273746588 (pbk.) _c£10.99 |
||
040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
042 | _aukblsr | ||
050 | 0 | 0 |
_aHM1221 _b.B88 2011 |
082 | 0 | 0 |
_a659.2 _222 |
100 | 1 | _aBussey, Cathy. | |
245 | 1 | 0 |
_aBrilliant PR : _bcreate a PR sensation, whatever your budget, whatever your business / _cCathy Bussey. |
260 |
_aHarlow : _bPrentice Hall, _c2011. |
||
300 |
_axii, 154 p. ; _c22 cm. |
||
500 | _aIncludes index. | ||
505 | 0 | _aWhat is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps. | |
650 | 0 | _aPublic relations. | |
690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
035 | _a(Uk)015761908 | ||
005 | 20170126095641.0 | ||
001 | 50102 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c18145 _d18145 |