000 01048aam a2200301 a 4500
008 110228s2011 nyu 001 0 eng
010 _a2011007574
015 _aGBB127309
_2bnb
020 _a9780273746584 (pbk.)
_c£10.99
020 _a0273746588 (pbk.)
_c£10.99
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
042 _aukblsr
050 0 0 _aHM1221
_b.B88 2011
082 0 0 _a659.2
_222
100 1 _aBussey, Cathy.
245 1 0 _aBrilliant PR :
_bcreate a PR sensation, whatever your budget, whatever your business /
_cCathy Bussey.
260 _aHarlow :
_bPrentice Hall,
_c2011.
300 _axii, 154 p. ;
_c22 cm.
500 _aIncludes index.
505 0 _aWhat is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
650 0 _aPublic relations.
690 7 _aManagement and Business Studies.
_2blcoll
035 _a(Uk)015761908
005 20170126095641.0
001 50102
003 UOWD
942 _cREGULAR
999 _c18145
_d18145