000 01302pam a2200349 a 4500
008 101118s2011 maua 001 0 eng
010 _a 2010047895
020 _a9781440511417 (pbk.)
020 _a1440511411
040 _aDLC
_cDLC
_dICrlF
050 0 0 _aHF5730
_b.K46 2011
082 0 0 _a658.8/1
_222
100 1 _aKennedy, Dan S.,
_d1954-
245 1 4 _aThe ultimate sales letter :
_battract new customers. boost your sales /
_cDan S. Kennedy.
246 3 0 _aSales letter
250 _a4th ed.
260 _aAvon, MA :
_bAdams Business,
_cc2011.
300 _axiii, 224 p. :
_bill. ;
_c22 cm.
520 _aA guide to writing effective sales copy to attract new customers and boost sales, providing examples and headline formulas with exercises to inspire creativity, and discussing how to use graphics, compare drafts to examples, give the final review, and more.
500 _aRev. ed. of: The ultimate sales letter : attract new customers, boost your sales. 3rd ed. 2006.
500 _aIncludes index.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aSales letters.
650 0 _aSelling.
650 7 _aBusiness letters.
_2sears
521 2 _aAdult.
035 _a(IMchF)fol13466018
005 20170126095650.0
001 50198
003 UOWD
942 _cREGULAR
999 _c18239
_d18239