000			01293cam a22003134a 4500
008			040205s2004 enk 000 0 eng
010			_a 2004002754
020			_a074944200X
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.B49 2004
082	0	0	_a658.8/3 _222
100	1		_aBirn, Robin.
245	1	4	_aThe effective use of market research : _bhow to drive and focus better business decisions / _cRobin J. Birn.
250			_a4th ed.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2004.
300			_axiv, 226 p ; _c24 cm.
490	1		_aMarket research in practice
505	0		_aKey to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650		0	_aMarketing research.
650		0	_aDecision making.
650		0	_aStrategic planning.
650		0	_aSuccess in business.
830		0	_aMarket research in practice series.
005			20170126093233.0
001			19325
003			UOWD
942			_cREGULAR
999			_c1829 _d1829