000			01751pam a2200433 a 4500
008			030905s2004 nyu b 001 0 eng
010			_a 2003019670
020			_a1400051045 (hardcover)
040			_aDLC _cDLC _dDLC _dICrlF
050	0	0	_aHF6161.B4 _bF73 2004
082	0	0	_a658.8/27 _222
100	1		_aFrankel, Alex.
245	1	0	_aWordcraft : _bthe art of turning little words into big business / _cAlex Frankel.
246	3		_aWord craft
250			_a1st ed.
260			_aNew York : _bCrown Publishers, _cc2004.
300			_axii, 241 p. ; _c22 cm.
504			_aIncludes bibliographical references and index.
520			_aTraces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.
505	0		_aHunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
521	2		_aAdult _bFollett Library Resources.
650		0	_aBrand name products _vCase studies.
650		0	_aBusiness names _vCase studies.
650		0	_aAdvertising.
650		0	_aMarketing.
650		0	_aCreative ability in business.
650		7	_aBrand name products _vCase studies. _2sears
650		7	_aTrademarks _vCase studies. _2sears
650		7	_aAdvertising. _2sears
650		7	_aMarketing. _2sears
650		7	_aCreative ability. _2sears
650		7	_aBusiness. _2sears
521	2		_aAdult.
035			_a(IMchF)fol09044031
005			20170126095655.0
001			50260
003			UOWD
942			_cREGULAR
999			_c18299 _d18299