000			01372cam a22003254a 4500
008			031216s2004 nyua b 001 0 eng
010			_a 2003027329
020			_a0789025345 (hard cover : alk. paper)
020			_a0789025353 (soft cover : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF6146.P78 _bH36 2004
082	0	0	_a659.1 _222
245	0	0	_aHandbook of product placement in the mass media : _bnew strategies in marketing theory, practice, trends, and ethics / _cMary-Lou Galician, editor.
260			_aNew York : _bBest Business Books, _cc2004.
300			_a288 p. : _bill. (some col ; _c23 cm.
500			_aPublished simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
504			_aIncludes bibliographical references and index.
505	0		_aFrom the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
650		0	_aProduct placement in mass media.
650		0	_aSubliminal advertising _zUnited States.
650		0	_aAdvertising _xMoral and ethical aspects.
700	1		_aGalician, Mary-Lou.
730	0		_aJournal of promotion management.
005			20170126093233.0
001			19330
003			UOWD
942			_cREGULAR
999			_c1834 _d1834