| 000 | 00834cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 060819s2004 maua b 100 0 eng d | ||
| 010 | _a 2006280792 | ||
| 020 | _a0965711447 | ||
| 035 | _a(OCoLC)ocm56994378 | ||
| 040 |
_aHBS _cHBS _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.16 _bM66 2004 |
| 100 | 1 | _aMoorman, Christine. | |
| 245 | 1 | 0 |
_aAssessing marketing strategy performance / _cChristine Moorman and Donald R. Lehmann. |
| 260 |
_aCambridge, Mass. : _bMarketing Science Institute, _cc2004. |
||
| 300 |
_a292 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing audits. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 710 | 2 | _aMarketing Science Institute. | |
| 005 | 20170126093233.0 | ||
| 001 | 19333 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1837 _d1837 |
||