| 000 | 00832cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c18430 _d18430 |
||
| 001 | 50481 | ||
| 010 | _a 2005014352 | ||
| 020 | _a157687270X | ||
| 020 | _a9781576872703 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a658.8/27 |
| 100 | 1 |
_aRoberts, Kevin, _d1949- _99165 |
|
| 245 | 1 | 0 |
_aLovemarks : _bthe future beyond brands / _cKevin Roberts ; foreword by A.G. Lafley. |
| 250 | _a2nd ed., Expanded ed. | ||
| 260 |
_aNew York, NY : _bPowerHouse Books, _c2005. |
||
| 300 |
_a245 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 243) and index. | ||
| 526 | 0 | _aMARK938 TBS904 MARK922 MARK904 | |
| 650 | 0 |
_aBranding (Marketing) _99166 |
|
| 650 | 0 |
_aBrand name products _xForecasting. _99167 |
|
| 650 | 0 |
_aAdvertising _xBrand name products. _99168 |
|
| 650 | 0 |
_aTrademarks. _99169 |
|
| 942 |
_cREGULAR _2ddc |
||