| 000 | 00849cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 100607s2012 maua b 001 0 eng | ||
| 020 | _a9780273752929 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.W455 2012 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aMoriarty, Sandra _q(Sandra Ernst) |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2012. |
||
| 300 |
_a685 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 631-640) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aMitchell, Nancy, _d1950- |
|
| 700 | 1 |
_aWells, William, _d1926- |
|
| 035 | _a(IMchF)fol13218250 | ||
| 526 | 0 | _aMARK940 | |
| 005 | 20170126095707.0 | ||
| 001 | 50490 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c18439 _d18439 |
||