| 000 | 01438pam a2200373 a 4500 | ||
|---|---|---|---|
| 008 | 110404s2011 njua b 001 0 eng | ||
| 010 | _a 2011014480 | ||
| 020 | _a9781118026984 (pbk.) | ||
| 020 | _a1118026985 | ||
| 040 |
_aDLC _cDLC _dICrlF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S393 2011 |
| 082 | 0 | 4 |
_a658.8/72 _223 |
| 084 |
_aBUS043000 _2bisacsh |
||
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 4 |
_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / _cDavid Meerman Scott. |
| 246 | 3 | _aNew rules of marketing and PR | |
| 246 | 3 | _aNew rules of marketing and public relations | |
| 250 | _a3rd ed., Completely rev. & updated 3rd ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2011. |
||
| 300 |
_axxxii, 366 p. : _bill. ; _c23 cm. |
||
| 520 | _aOffers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aInternet marketing. _2sears |
|
| 650 | 7 |
_aPublic relations. _2sears |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh. |
|
| 521 | 2 | _aAdult. | |
| 035 | _a(IMchF)fol13669024 | ||
| 526 | 0 | _aHDR974 MMC928 | |
| 005 | 20170126095709.0 | ||
| 001 | 50512 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c18461 _d18461 |
||