000			02086cam a22002294a 4500
999			_c18470 _d18470
001			50522
010			_a 2010013966
020			_a9781412971249 (pbk.)
040			_aDLC
082	0	0	_a302.23068
245	0	0	_aManaging media work / _cMark Deuze editor.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2011.
300			_axii, 307 p. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aManaging media work -- Media management theory and practice -- The management of the creative industries : from content to context -- managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy and subjectivity in entertainment media -- Advertising : structure, agency or agencement? -- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Notes on organized networks: urgent aphorisms for the connected multitides.
526	0		_aMMC910 MMC928
526	0		_aMMC927
650		0	_aMass media _xManagement. _9317
700	1		_aDeuze, Mark., _eEditor. _943180
856			_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map
942			_cONORDER _2ddc