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_c18486 _d18486 |
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| 001 | 50538 | ||
| 010 | _a 2004301355 | ||
| 020 | _a0761968741 | ||
| 020 | _a076196875X (pbk.) | ||
| 040 | _aUKM | ||
| 082 | 0 | 0 | _a338.4/730223 |
| 100 | 1 |
_aDoyle, Gillian. _94867 |
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| 245 | 1 | 0 |
_aUnderstanding media economics / _cGillian Doyle. |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSage, _c2010. |
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| 300 |
_avii, 184 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 175-180) and index. | ||
| 520 | _aUnderstanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication. | ||
| 526 | 0 | _aMMC910 | |
| 650 | 0 |
_aMass media _xEconomic aspects. _923028 |
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| 856 |
_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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