000			01938cam a2200325 a 4500
008			110811s2011 nyu 001 0 eng
010			_a 2011033603
020			_a9780273756293 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.L553 2011
082	0	0	_a658.8/02 _223
100	1		_aLinton, Ian.
245	1	0	_aMarketing plans : _bwhat to know and do to make a successful plan / _cIan Linton.
260			_aHarlow, England ; _aNew York : _bPearson Education, _c2011.
300			_axii, 255 p. ; _c22 cm.
490	0		_aBrilliant
500			_aIncludes index.
505	0		_aIntroduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.
650		0	_aMarketing _xManagement.
650		0	_aSales promotion.
650		0	_aCustomer relations.
035			_a(IMchF)fol13841551
526	0		_aMMC928
520			_aProvides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work.
005			20170126095721.0
001			50668
003			UOWD
942			_cREGULAR
999			_c18606 _d18606