| 000 | 00984cam a22003134a 4500 | ||
|---|---|---|---|
| 008 | 030924s2004 nyua b 001 0 eng | ||
| 010 | _a 2003063055 | ||
| 020 | _a0743249380 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bA2154 2004 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand portfolio strategy : _bcreating relevance, differentiation, energy, leverage, and clarity / _cDavid A. Aaker. |
| 260 |
_aNew York : _bFree Press, _cc2004. |
||
| 300 |
_axviii, 348 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [323]-327) and index. | ||
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _xValuation _xManagement. |
|
| 035 | _a(IMchF)fol09057669 | ||
| 526 | 0 | _aHDR974 | |
| 020 | _a9780743249386 | ||
| 005 | 20170126095722.0 | ||
| 001 | 50686 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c18624 _d18624 |
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