000 00780nam a22002778a 4500
008 111216s2013 cau b 000 0 eng
010 _a 2011050631
020 _a9781412987301 (pbk.)
040 _aDLC
_cDLC
042 _apcc
050 0 0 _aHF5415.13
_b.H546 2013
082 0 0 _a658.8/02
_223
100 1 _aHill, Mark E.,
_d1957-
245 1 0 _aMarketing strategy :
_bthe thinking involved /
_cMark E. Hill.
260 _aThousand Oaks :
_bSAGE Publications,
_cc2013.
263 _a1202
300 _axxiv, 335 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
035 _a(IMchF)fol14022494
005 20170126095730.0
001 50795
003 UOWD
942 _cREGULAR
999 _c18731
_d18731