| 000 | 01072cam a22003374a 4500 | ||
|---|---|---|---|
| 008 | 110819s2011 caua b 001 0 eng | ||
| 010 | _a 2011033241 | ||
| 016 | 7 |
_a015904053 _2Uk |
|
| 020 | _a9781412981491 (pbk. : alk. paper) | ||
| 020 | _a1412981492 (pbk. : alk. paper) | ||
| 035 | _a(OCoLC)ocn733232905 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2011 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aLee, Nancy, _d1932- |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _cc2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrev. ed. entered under: Kotler, Philip. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aKotler, Philip. | |
| 035 | _a(IMchF)fol13850375 | ||
| 005 | 20170126095731.0 | ||
| 001 | 50807 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c18743 _d18743 |
||