000 | 01595cam a2200337 a 4500 | ||
---|---|---|---|
008 | 090518s2010 njuab b 001 0 eng | ||
010 | _a 2009019796 | ||
020 | _a0132465493 (IE) | ||
035 | _a(OCoLC)ocn297149498 | ||
040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dSINPL _dDLC |
||
050 | 0 | 0 |
_aHF5415.135 _b.K47 2010 |
082 | 0 | 0 |
_a658.8/02 _222 |
100 | 1 | _aKerin, Roger A. | |
245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
250 | _a12th ed. | ||
260 |
_aBoston : _bPearson, _cc2010. |
||
300 |
_axi, 708 p. : _bill., maps ; _c29 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy. | |
650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
035 | _a(IMchF)fol12574594 | ||
020 | _a9780132465496 (IE) | ||
020 | _a9780136107064 (casebound : alk. paper) | ||
020 | _a0136107060 (casebound : alk. paper) | ||
005 | 20170126095734.0 | ||
001 | 50923 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c18786 _d18786 |