000			01718cam a22003138a 4500
008			111014s2013 mau b 001 0 eng
010			_a 2011042944
020			_a9780132744034
020			_a0132744031
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.K625 2013
082	0	0	_a658.8 _223
100	1		_aArmstrong, Gary _q(Gary M.)
245	1	0	_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler.
250			_a11th ed.
260			_aBoston : _bPrentice Hall, _c2013.
263			_a1202
300			_avarious paging : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
650		0	_aMarketing.
700	1		_aKotler, Philip.
035			_a(IMchF)fol13946331
005			20170126095735.0
001			50948
003			UOWD
942			_cREGULAR
999			_c18811 _d18811