| 000 | 00984cam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a9780072947038 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 035 | _a(IMchF)fol09246261 | ||
| 005 | 20170126095742.0 | ||
| 001 | 51061 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c18891 _d18891 |
||