| 000 | 01331cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c18899 _d18899 |
||
| 001 | 51069 | ||
| 010 | _a 2007016784 | ||
| 020 | _a9780415354042 (hardback : alk. paper) | ||
| 020 | _a0415354048 (hardback : alk. paper) | ||
| 020 | _a9780415354059 (pbk. : alk. paper) | ||
| 020 | _a0415354056 (pbk. : alk. paper) | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a384/.830973 |
| 100 | 1 |
_aGrainge, Paul, _d1972- _957082 |
|
| 245 | 1 | 0 |
_aBrand Hollywood : _bselling entertainment in a global media age / _cPaul Grainge. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2008. |
||
| 300 |
_axii, 212 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [191]-203) and index. | ||
| 505 | 0 | _aThe cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space. | |
| 650 | 0 |
_aMotion pictures _zUnited States _xMarketing. _957083 |
|
| 650 | 0 |
_aCorporate image. _92087 |
|
| 650 | 0 |
_aBrand name products. _99163 |
|
| 856 |
_uhttps://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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