000			01545cam a22003254a 4500
008			060308s2006 enka b 001 0 eng
010			_a 2006008147
020			_a9780749444075
035			_a(OCoLC)ocm64595937
035			_a(OCoLC)64595937
040			_aDLC _cDLC _dBAKER _dBWKUK _dYDXCP _dOCLCQ _dBTCTA _dPUL _dLVB _dDLC
042			_apcc
050	0	0	_aHD59 _b.G684 2006
100	1		_aGreen, Andy, _d1958-
245	1	0	_aEffective personal communication skills for public relations / _cAndy Green.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_axvii, 219 p. : _bill. ; _c24 cm.
490	1		_aPR in practice series
504			_aIncludes bibliographical references (p. 203-210) and index.
505	0		_aYour inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
650		0	_aPublic relations.
650		0	_aCommunication.
650		0	_aInfluence (Psychology)
710	2		_aChartered Institute of Public Relations.
035			_a(IMchF)fol11110505
005			20170126095748.0
001			51137
003			UOWD
942			_cREGULAR
999			_c18963 _d18963