| 000 | 01667pam a2200313 a 4500 | ||
|---|---|---|---|
| 999 |
_c18995 _d18995 |
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| 010 | _a 2008047408 | ||
| 020 | _a9780838909843 | ||
| 082 | 0 | 0 | _a021.7 |
| 100 | 1 |
_aMathews, Brian _939595 |
|
| 245 | 1 | 0 |
_aMarketing today's academic library : _ba bold new approach to communicating with students / _cBrian Mathews. |
| 260 |
_aChicago : _bAmerican Library Association, _c2009. |
||
| 300 |
_axv, 171 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aA guide to marketing for academic libraries that focuses on showcasing how the library fits within the daily lives of students, addressing the question of whether libraries need to advertise, and discussing the library as a product, marketing research, brand strategies, message design, and other topics. | ||
| 650 | 0 |
_aAcademic libraries _xMarketing. _939596 |
|
| 650 | 0 |
_aAcademic libraries _xPublic relations. _939597 |
|
| 650 | 0 |
_aLibraries and students. _939598 |
|
| 650 | 0 |
_aAdvertising _xLibraries. _939599 |
|
| 650 | 7 |
_aStudents _xLibrary services. _939600 |
|
| 650 | 7 |
_aAdvertising _xLibraries. _939599 |
|
| 650 | 1 | 2 |
_aLibraries. _939538 |
| 650 | 1 | 2 |
_aPublic Relations. _94796 |
| 650 | 1 | 2 |
_aMarketing. _93 |
| 856 |
_uhttps://uowd.box.com/s/wua39222hn4dlnwq4gmkwimjlfpu6j0g _zLocation Map |
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