000			01537nam a2200253 a 4500
020			_a978-1133627012
008			120703n 000 0 eng d
245	1	0	_aInternet marketing : _bintegrating online and offline strategies / _cMary Lou Roberts; Debra L Zahay.
250			_a3rd ed.
260			_aMason, OH : _bSouth-Western Cengage Learning, _cc2013.
100			_aRoberts, Mary Lou.
300			_axxii, 484 p. : _bcol. ill. ; _c28 cm.
650		7	_aCybermarketing. _2sears
650		7	_aOnline-Marketing. _2sears
650		7	_aInternet marketing. _2sears
700			_aZahay, Debra L.
520			_aINTERNET MARKETING, 3E, International Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
500			_aIncludes bibliographical references and index.
526	0		_aMARK301
005			20170126095805.0
001			51452
003			UOWD
942			_cREGULAR
999			_c19178 _d19178