000			01428cam a2200313 a 4500
999			_c19206 _d19206
001			51483
020			_a9780470814901
020			_a047081490X
040			_aANL
082	0		_a338.4791
100			_aHsu, Cathy. _950715
245	0	0	_aTourism marketing : _ban Asia-Pacific perspective / _cCathy Hsu ... [et al.].
260			_aMilton, Qld. : _bWiley, _c2008.
300			_axvi, 480 p. : _bill., charts ; _c24 cm.
490	1		_aWiley Australia tourism series
500			_aIncludes index.
504			_aBibliography: p. 442-465.
520			_aSummary: "Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific."--Publisher description.
650		0	_aTourism _xMarketing. _93426
650		0	_aTourism _zPacific Area _xMarketing. _950716
650		0	_aTourism _zAsia _xMarketing. _950717
700			_aKillion, Les. _950718
700			_aBrown, Graham. _950719
700			_aGross, Michael J. _950720
700			_aHuang, Sam. _950721
830		0	_aWiley Australia tourism series. _950722
856			_uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz _zLocation Map
942			_cREGULAR _2ddc