| 000 | 00813cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | 050603s2005 nyua b 001 0 eng | ||
| 010 | _a 2005015991 | ||
| 020 | _a0072262370 | ||
| 035 | _a(OCoLC)ocm60558816 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK455 2005 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aKelly, Francis J., _d1956- |
|
| 245 | 1 | 4 |
_aThe breakaway brand : _bhow great brands stand out / _cFrancis J. Kelly III, Barry Silverstein. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2005. |
||
| 300 |
_axiv, 289 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 269-276) and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aSilverstein, Barry, _d1948- |
|
| 005 | 20170126093240.0 | ||
| 001 | 19419 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c1922 _d1922 |
||