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245	0	0	_aIntelligent strategy _h[videorecording] / _cRichard Rumelt.
520			_aSteve Jobs’ plan for Apple in 1997: hatchet job or strategy? Why financial performance goals are not strategy. Creating proximate goals and “riding the wave” of change. Bad strategy is long on goals and vision and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization. Good strategy, on the other hand, flows from an honest diagnosis of your most critical challenge coupled with an action plan for specific objectives that your organization can reasonably accomplish to overcome that challenge. Drawing on the successes of General Motors in the 1920s, NASA’s Apollo program, Cisco, IKEA, and Nvidia, Professor Rumelt defines five elements of good strategies. First, use analytic tools to develop insight into the nature of your challenge. Then, define achievable proximate objectives toward your goal, recognize and ride the wave of change in your industry, build a “chain link” barrier to competition, and finally, expect and overcome entropy and inertia from within.
260			_aMill Valley, CA : _bKantola productions, _cc2012.
300			_a1 x DVD ; _c61 mins.
650		7	_aManagement strategy. _2sears
650		7	_aStrategy & Change. _2sears
650		7	_aInnovations. _2sears
650		7	_aEntrepreneur. _2sears
100			_aRumelt, Richard.
500			_a1 x DVD.
005			20170126095817.0
001			51622
003			UOWD
942			_cDVD
999			_c19340 _d19340