000			01437cam a2200337 a 4500
008			091217s2011 maua b 001 0 eng d
010			_a2009943636
020			_a9781439082706
020			_a1439082707
035			_a(OCoLC)436029890
040			_aBTCTA _cBTCTA _dVMY
082	0	0	_a659.13/2 _222
089	0		_a659.132/3
100	1		_aDrewniany, Bonnie L.
245	1	0	_aCreative strategy in advertising / _cBonnie L. Drewniany, A. Jerome Jewler.
250			_a10th ed.
260			_aBoston, MA : _bWadsworth/Cengage Learning, _cc2011.
300			_axvi, 328 p. : _bill. ; _c26 cm.
500			_aJewler's name appears first on earlier editions.
504			_aIncludes bibliographical references and index.
520			_aFocusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
650		0	_aAdvertising copy.
650		0	_aAdvertising layout and typography.
700	1		_aJewler, A. Jerome.
035			_a(AuCNLKIN)000045558456
526	0		_aMARK333, MARK940
005			20170126095832.0
001			52019
003			UOWD
942			_cREGULAR
999			_c19540 _d19540