000			01720cam a2200301 a 4500
008			120301s2012 xnaa e 000 0 eng d
020			_a9781743072479
035			_a(LA)49565894
035			_a(OCoLC)780521624
040			_aANL _beng _cANL _dNJB
042			_aanuc
082	0	4	_a658.802 _223
089	0		_a658.802/165
100	1		_aWaller, David.
245	1	0	_aDeveloping your integrated marketing communication plan / _cDavid Waller.
260			_aNorth Ryde, N.S.W. : _bMcGraw-Hill, _c2012.
300			_ax, 118 p. : _bill. ; _c25 cm.
520			_aIn a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.
650		0	_aMarketing _xPlanning.
650		0	_aBusiness planning.
650		0	_aCommunication in marketing.
035			_a(LA)48737752
526	0		_aMMC928
005			20170126095832.0
001			52021
003			UOWD
942			_cREGULAR
999			_c19542 _d19542