000			01026nam a22003498a 4500
008			111201s2013 nyu 001 0 eng
020			_a9780071315128
020			_a0071315128
040			_aDLC _cDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 2013
082	0	0	_a658.8/3420973 _223
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh.
250			_a12th ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
263			_a1301
300			_axxvii, 772 p. : _bcol. ill. ; _c25 cm. + _eCD-ROM.
500			_aIncludes index.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aMothersbaugh, David L.
035			_a(IMchF)fol14004108
526	0		_aMARK217 _5UOWD
526	0		_aMARK936 _5UOWD
005			20170126095840.0
001			52126
003			UOWD
942			_cREGULAR
999			_c19621 _d19621