| 000 | 01511cam a22003378a 4500 | ||
|---|---|---|---|
| 008 | 120309s2012 enk 001 0 eng | ||
| 010 | _a 2012008996 | ||
| 020 | _a9780230240957 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.D83 2012 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 245 | 0 | 0 |
_aMarketing management : _ba value-creation process / _cAlain Jolibert ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoundmills, Basingstoke ; _aNew York, NY : _bPalgrave Macmillan, _c2012. |
||
| 263 | _a1204 | ||
| 300 |
_axx, 441 p. : _bill. ; _c28 cm. |
||
| 500 | _aRev. ed. of: Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. 2007. | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aCreating value -- Strategic management and marketing -- Strategic positioning step 1 -- Strategic positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding -- Marketing intelligence -- Product management -- Customer relationship management -- Advertising -- Other forms of communication -- Distribution management -- Sales management -- Direct marketing -- Merchandising and logistics -- Promotion -- Pricing decisions. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 035 | _a(IMchF)fol14206494 | ||
| 100 | _aJolibert, Alain. | ||
| 700 | _aDubois, Pierre-Louis. | ||
| 700 |
_aMühlbacher, Hans, _d1949- |
||
| 700 | _aFlores, Laurent. | ||
| 005 | 20170126095851.0 | ||
| 001 | 52354 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c19761 _d19761 |
||