000			01556nam a22003017a 4500
999			_c19778 _d19778
001			52371
010			_a 2012382507
020			_a9781449397678
040			_aBTCTA
082	0	4	_a006.7
100	1		_aZichermann, Gabe, _d1974- _911901
245	1	0	_aGamification by design : _bimplementing game mechanics in web and mobile apps / _cGabe Zichermann and Christopher Cunningham.
250			_a1st. ed.
260			_aSebastopol, Calif. : _bO'Reilly Media, _c2011.
300			_axix, 182 p. : _bcol. ill. ; _c24 cm.
500			_aIncludes index.
520			_a"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
650		0	_aApplication software _xDevelopment. _914642
650		0	_aInternet games _xDesign. _939397
650		0	_aInternet games _xPsychological aspects. _939398
650		0	_aMobile games _xDesign. _939399
650		0	_aMobile games _xPsychological aspects. _939400
650		0	_aSocial media _xMarketing. _916666
650		0	_aWeb sites _xDesign. _915334
700	1		_aCunningham, Christopher. _939401
856			_uhttps://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr _zLocation Map
942			_cREGULAR _2ddc