| 000 | 02614cam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 120504s2013 maua b 001 0 eng | ||
| 020 | _a9780273768562 | ||
| 035 | _a(OCoLC)ocn793379307 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dYDXCP _dOCLCO _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5429 _b.B45 2013 |
| 082 | 0 | 0 |
_a658.8/7 _223 |
| 100 | 1 | _aBerman, Barry. | |
| 245 | 1 | 0 |
_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans. |
| 250 | _a12 ed. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_a619 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index. | |
| 650 | 0 |
_aRetail trade _xManagement. |
|
| 700 | 1 | _aEvans, Joel R. | |
| 035 | _a(IMchF)fol14311469 | ||
| 526 | 0 | _aMARK997 | |
| 520 | _aFor undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment | ||
| 005 | 20170126095902.0 | ||
| 001 | 52503 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c19906 _d19906 |
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