| 000 | 01153nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 110930s2013 at a b 001 0 eng | ||
| 010 | _a 2011940272 | ||
| 020 | _a9780538477604 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.129 _b.R67 2013 |
| 082 | 0 | 0 |
_a658.8/7 _222 |
| 100 | 1 | _aRosenbloom, Bert. | |
| 245 | 1 | 0 |
_aMarketing channels : _ba management view / _cBert Rosenbloom. |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia : _bSouth-Western Cengage Learning, _cc2013. |
||
| 300 |
_axxiii, 660 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 |
_aMarketing channels _xManagement. |
|
| 035 | _a(IMchF)fol14310894 | ||
| 520 | _aProvides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. | ||
| 005 | 20170126095903.0 | ||
| 001 | 52520 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c19923 _d19923 |
||