| 000 | 00829cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | 060511s2006 ilua b 001 0 eng | ||
| 010 | _a 2006015680 | ||
| 020 | _a9781419584336 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.B666 2006 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 100 | 1 |
_aBriggs, Rex, _d1971- |
|
| 245 | 1 | 0 |
_aWhat sticks : _bWhy most advertising fails and how to guarantee yours succeeds / _cRex Briggs and Greg Stuart. |
| 260 |
_aChicago : _bKaplan Pub., _cc2006. |
||
| 300 |
_axxi , 275 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references( p. 259-265 ) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aStuart, Greg, _d1959- |
|
| 035 | _a(IMchF)fol11184542 | ||
| 005 | 20170126095903.0 | ||
| 001 | 52524 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c19927 _d19927 |
||