| 000 | 01981nam a22002538a 4500 | ||
|---|---|---|---|
| 999 |
_c19960 _d19960 |
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| 001 | 52557 | ||
| 008 | 170718b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2012022501 | ||
| 020 | _a9780230340336 | ||
| 040 | _aUOWD | ||
| 082 | 0 | 0 | _a658.802 CA BR |
| 100 | 1 |
_aCalkins, Tim _95944 |
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| 245 | 1 | 0 |
_aBreakthrough marketing plans : _bhow to stop wasting time and start driving growth / _cTim Calkins |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _cc2012. |
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| 300 |
_a248 p. : _bill. ; _c24 cm. |
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| 505 | 8 | _aMachine generated contents note: -- Table of Contents*Introduction*1.Who Needs a Marketing Plan, Anyway*2.Why So Many Marketing Plans Are a Waste of Time*3. What Really Matters: The One Page Summary*4. The Best of the Best*5. The Road Map: Step by Step*6. Writing the Plan*7. The Big Show*8. Marketing Plan Template*9. Example*10. Twenty Strategic Initiatives*11. Common Questions*Sources*Acknowledgements. | |
| 520 | _a"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business"-- | ||
| 520 | _a"An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure"-- | ||
| 650 | 0 |
_aMarketing _vPlanning _95945 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General _95946 |
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| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / Research _95947 |
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| 942 |
_cREGULAR _2ddc |
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