000			01288nam a2200217 a 4500
245	1	0	_aCrafting the customer experience for people not like you : _bhow to delight and engage the customers your competitors don't understand / _cKelly McDonald.
008			121205n 000 0 eng d
260			_aNew York : _bWiley, _c2013.
100			_aMcDonald, Kelly.
300			_a197 p. : _bill. ; _c24 cm.
020			_a9781118360729
520			_aDeliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
650		7	_aCustomer equity. _2sears
650		7	_aCustomer relations. _2sears
650		7	_aConsumer satisfaction. _2sears
500			_aIncludes index.
005			20170126095906.0
001			52560
003			UOWD
942			_cREGULAR
999			_c19963 _d19963