| 000 | 00914pam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c19976 _d19976 |
||
| 001 | 52574 | ||
| 008 | 220927b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071326230 | ||
| 020 | _a0071326235 (pbk.) | ||
| 040 | _aStDuBDS | ||
| 082 | 0 | 4 | _a658.802 CR ST |
| 100 | 1 |
_aCravens, David W. _931130 |
|
| 245 | 1 | 0 |
_aStrategic marketing _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c26 cm. |
||
| 500 | _aPrevious ed.: 2009.Uk. Formerly CIP. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aMARK935, MARK344 | |
| 650 | 0 |
_aMarketing _xManagement. _92 |
|
| 650 | 0 |
_aStrategic planning _9318 |
|
| 650 | 0 |
_aMarketing _xManagement _zCase studies _928638 |
|
| 700 | 1 |
_aPiercy, Nigel F. _98647 |
|
| 856 |
_uhttps://oldmy.uowdubai.ac.ae/library/login/login6.html _zeBook |
||
| 942 |
_c3DAY _2ddc |
||