000			01898cam a22003254a 4500
008			120106s2012 maua b 001 0 eng
010			_a 2011053278
020			_a9781422172315 (alk. paper)
020			_a1422172317 (alk. paper)
035			_a(OCoLC)ocn744289979
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dDLC
042			_apcc
050	0	0	_aHF5415.5 _b.L43 2012
082	0	0	_a658.8/342 _223
100	1		_aLee, William G.
245	1	4	_aThe hidden wealth of customers : _brealizing the untapped value of your most important asset / _cBill Lee.
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2012.
300			_a222 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [199]-202) and index.
505	0		_aThe coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
650		0	_aCustomer relations.
650		0	_aCustomer loyalty.
650		0	_aConsumer behavior.
035			_a(IMchF)fol14111399
520			_aTraditionally, companies that wanted to grow relied on employees in sales, marketing, and product development. But many are finding focusing on and tapping the strengths of select customers yields more success. Lee (Lee Consulting Group and Customer Strategy Group) relates how businesses can gain from their customers in a variety of ways: by transforming them into advocates, influencers, and contributors, and by recognizing that customers are more credible to a buyer than the business. He also discusses how customers can help businesses turn the Web into an opportunity, how they can drive marketing strategies, and more.
005			20170126095912.0
001			52643
003			UOWD
942			_cREGULAR
999			_c20044 _d20044