000 | 01308nam a2200373 a 4500 | ||
---|---|---|---|
008 | 100322s2011 enka b 001 0 eng d | ||
010 | _a 2010925261 | ||
015 |
_aGBB099335 _2bnb |
||
020 | _a9781849201551 (hbk.) | ||
020 | _a9781849201568 (pbk.) | ||
035 | _a(OCoLC)ocn680640742 | ||
040 |
_aNLE _cNLE _dYDXCP _dC6I _dCDX _dEUM _dDLC |
||
042 | _alccopycat | ||
082 | 0 | 4 |
_a658.804 _222 |
050 | 0 | 0 |
_aHF5415.1263 _b.B74 2011 |
100 | 1 |
_aBrennan, Ross, _d1957- |
|
245 | 1 | 0 |
_aBusiness-to-business marketing / _cRoss Brennan, Louise Canning and Raymond McDowell. |
250 | _a2nd ed. | ||
260 |
_aLondon ; _aLos Angeles : _bSAGE, _cc2011. |
||
300 |
_axxi, 386 p. : _bill. ; _c25 cm. |
||
490 | 0 | _aAdvanced marketing series | |
500 | _aPrevious ed.: 2007. | ||
504 | _aIncludes bibliographical references and index. | ||
520 | 8 | _aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. | |
650 | 0 | _aIndustrial marketing. | |
650 | 0 |
_aIndustrial marketing _vCase studies. |
|
700 | 1 | _aCanning, Louise. | |
700 | 1 | _aMcDowell, Raymond. | |
035 | _a(IMchF)fol13830530 | ||
005 | 20170126095912.0 | ||
001 | 52644 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c20045 _d20045 |