000 00832pam a2200265 a 4500
008 100702s2011 ohua b 001 0 eng d
015 _aGBB080961
_2bnb
020 _a9780538476454
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
042 _aukblcatcopy
082 0 4 _a658.8
_222
100 1 _aBateson, John E. G.
245 1 0 _aServices marketing /
_cJohn E.G. Bateson; K. Douglas Hoffman.
250 _a4th ed., International ed.
260 _aMason, Ohio :
_bSouth-Western Cengage Learning,
_cc2011.
300 _axviii, 468 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
690 7 _aManagement and Business Studies.
_2blcoll
700 1 _aHoffman, K. Douglas.
005 20170126095912.0
001 52647
003 UOWD
942 _cREGULAR
999 _c20048
_d20048