000			02896cam a22003858a 4500
008			111222s2013 xna 001 0 eng d
020			_a9781442549425
035			_a(OCoLC)772422846
037			_bUnit 4, Level 3, 14 Aquatic Drive Frenchs Forest NSW 2086
040			_aANL _beng _dANL
042			_aanuc
082	0	4	_a658.8 _223
089	0		_a658.8/159
245	0	0	_aMarketing _cPhilip Kotler ... [et al.].
250			_a9th ed.
260			_aFrenchs Forest, N.S.W. : _bPearson Australia, _cc2013.
300			_axxv, 715 p : _bcol. ill., map. ; _c28 cm.
500			_aPrevious ed.: 2010.
500			_aIncludes index.
650		0	_aMarketing _vTextbooks
035			_a(AuCNLKIN)000048384687
100			_aKotler, Philip
505	0		_aPART 1. The strategic marketing process. Marketing: creating superior customer value -- Marketing: delivering and capturing value -- Strategic planning and marketing -- Marketing strategies for competitive advantage -- PART 2. Understanding the market. The global marketing environment -- Information management and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. Extending marketing. Tapping into markets across the globe -- Responsible marketing -- Appendices. The marketing plan -- Marketing by the numbers -- Answers to self-check questions -- Glossary -- Index.
520			_aToday's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. This book continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. This book delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career. The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
700			_aBurton, Suzan
700			_aDeans, Ken
700			_aBrown, Linden
700			_aArmstrong, Gary
650		7	_aAdvertising _vTextbooks _2sears
526	0		_aTBS982 TBS804 MARK804
005			20170126095918.0
001			52729
003			UOWD
942			_c3DAY
999			_c20128 _d20128