000			01536pam a2200289 a 4500
999			_c20345 _d20345
001			52949
020			_a9781591845515 (pbk.)
020			_a1591845513
040			_aICrlF
082	0	4	_a338.7/61004/092
100	1		_aKahney, Leander. _932698
245	1	0	_aInside Steve's brain / _cLeander Kahney.
250			_aPbk. ed.
260			_aNew York : _bPortfolio/Penguin, _c2012.
300			_a312 p. ; _c18 cm.
504			_aIncludes bibliographical references (p. [295]-306) and index.
505	0		_aFocus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer.
520			_aDiscusses the personality and career path of Steve Jobs, co-founder of Apple Computer, Inc., and examines how by utilizing his colorful personality traits and principles in his business models, he became a self-made millionaire.
521	2		_aAdult
521	2		_aAdult
600	1	0	_aJobs, Steve, _d1955-2011. _95113
600	1	7	_aJobs, Steve, _d1955-2011. _2sears _95113
650		0	_aComputer industry _zUnited States. _951243
650		7	_aComputer industry _zUnited States. _951243
856			_uhttps://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8 _zLocation Map
942			_cREGULAR _2ddc