000			01945cam a2200349 a 4500
008			981125s1999 nyu 001 0 eng
010			_a 98050352
020			_a0684856360 : _c$24.00 ($35.00 Can.)
040			_aDLC _cDLC _dDLC _dICrlF
042			_apcc
050	0	0	_aHF5415.55 _b.G63 1999
082	0	0	_a658.8 _221
100	1		_aGodin, Seth.
245	1	0	_aPermission Marketing : _bturning strangers into friends, and friends into customers / _cSeth Godin.
260			_aNew York : _bSimon & Schuster, _cc1999.
300			_a255 p ; _c20 cm.
500			_aIncludes index.
505	2		_aThe marketing crisis that money won't solve -- Permission Marketing : the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the Web is wrong! -- Permission Marketing in the context of the Web -- Case studies -- How to evaluate a Permission Marketing program -- The permission FAQ.
520			_aDescribes the principles of Permission Marketing, a system of advertising geared only toward people who have signaled an interest in the product being promoted.
521	2		_aAdult _bFollett Library Resources.
650		0	_aRelationship marketing.
650		7	_aMarketing. _2sears.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/98050352.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/98050352.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/98050352.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/98050352-t.html
035			_a4982539
005			20170126093250.0
001			19540
003			UOWD
942			_cREGULAR
999			_c2041 _d2041