| 000 | 01396pam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 081117s2012 enka b 001 0 eng d | ||
| 015 |
_aGBA8D0725 _2bnb |
||
| 020 | _a978-0077137014 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cDavid Jobber and John Fahy. |
| 250 | _a4th ed. | ||
| 260 |
_aMaidenhead : _bMcGraw-Hill Higher Education, _c2012. |
||
| 300 |
_axvi, 359 p. : _bill. ; _c27 cm. |
||
| 500 | _aPrevious ed.: Maidenhead: McGraw-Hill Educational, 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 690 | 7 |
_aManagement and Business Studies. _2blcoll |
|
| 700 | 1 |
_aFahy, John, _d1962- |
|
| 505 | 0 | _aPart 1: The Market-Led Organization1.The nature of marketing2.The global marketing environment3.Understanding customer behaviour4.Market Information5.Market segmentation, targeting and positioningPart 2: Creating Customer Value6.Value through products & brands 7.Value through services, relationships & experiences8.Value through pricePart 3: Delivering and managing customer value9.IMC 1: mass communications techniques10.IMC 2: direct communications techniques11.Distribution management12.Marketing planning and strategy. | |
| 005 | 20170126095939.0 | ||
| 001 | 53028 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c20420 _d20420 |
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