| 000 | 01012pam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 030814s2004 enka b 001 0 eng | ||
| 010 | _a 2003061248 | ||
| 020 | _a0273651927 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.R3217 2004 |
| 082 | 0 | 0 |
_a658.8/101 _222 |
| 100 | 1 | _aRanchhod, Ashok. | |
| 245 | 1 | 0 |
_aMarketing strategies : _ba twenty-first century approach / _cAshok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. |
| 260 |
_aHarlow, England ; _aNew York : _bFT/Prentice Hall, _c2004. |
||
| 300 |
_axvii,239 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 219-230) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGauzente, Claire., _eContributions by. |
|
| 700 | 1 |
_aTinson, Julie., _eContributions by. |
|
| 035 | _a(IMchF)fol09016287 | ||
| 005 | 20170126095943.0 | ||
| 001 | 53068 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c20458 _d20458 |
||